Research Interests

Supplier-Retailer strategic interactions in decentralized supply chains, inventory, pricing, retail operations, retail & distribution, operations-marketing interface, supplier encroachment, store brands, supply chain risk, and resilience. Methods: Game theory, analytical modeling, optimization.

Publications:

1. Balasubramanian, G., & Maruthasalam, A. P. P. (2021). Substitution Effect of Retailer Store Brand and Manufacturer Encroachment. International Journal of Production Economics, 108208. (ABDC A/ABS 3)

2. Maruthasalam, A. P. P., & Balasubramanian, G. (2023). Supplier encroachment in the presence of asymmetric retail competition. International Journal of Production Economics, 108961. (ABDC A/ABS 3)

3. Ganesh Balasubramanian & Arulanantha Prabu P M (2023). Impact of store brand competition on retailer's strategic inventory in decentralized supply chains. Naval Research Logistics. (ABDC B/ABS 3)

4. Arulanantha Prabu PM & Ganesh Balasubramanian. "When to fly solo? Manufacturer's channel strategy in the presence of store brand competition". Electronics Commerce Research. (ABDC A/ABS 2)

Research Conferences (papers presented):

M&SOM Conference, London Business School, June 2025
POMS India International Conference, IIM Ranchi, Dec 2024
8th Biennial Supply Chain Management Conference, IIM Bangalore, India, Dec 2023.
13th POMS HK International Conference (hybrid mode), The Hong Kong Polytechnic University, 2023.
32nd POMS annual conference (online), USA, April 2022.
Twenty second international working seminar on production economics (online), Feb 2022.
31st POMS annual conference (online), April 2021.
POMS India International Conference, India, Dec 2021.
7th Biennial Supply Chain Management Conference, IIM Bangalore (Online mode), India, Dec 2021.
ISDSI Global conference 2021, IIM Nagpur (Online mode), India, Dec 2021.
ORSI 2019 annual conference, IIM Ahmedabad, India, Dec 2019.
Airline Transport Research Society (ATRS) conference 2019, Vrije University, Amsterdam.

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